Sometimes organisation individuals make things more difficult than they need to be.Take online marketing for example. Marketing is quite basic when you get right down to it: discover the psychological value inherent in what you offer and provide it in a memorable manner that distinguishes you from the competitors. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have actually read our blog sites, know that we recommend video as the best method to attain your marketing objectives.Delivering a memorable, distinguished message highlighting the psychological value of your brand name. Follow the trends, and you understand Video is spreading throughout the Web like wildfire.The problem is much of it is boring, uninteresting, and pre-packaged.
Terrific Video Starts with Words
The best location to start is at the beginning, and everything begins with WORDS. We do not live in the Golden Age of Articulation. The interaction era generated by the Web and its social networks trend has created a Tower of Babble. The eloquence, clearness and emotional impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have been changed by instant messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything beneficial or pertinent.
If you can't articulate your message in some meaningful way then you're in difficulty from the 'beginning.' You may think this is old-fashioned, but words DO have meaning. The blurring and confusion of what makes marketing and sales different has led to a generation of entrepreneur and executives who can not produce or deliver a finely crafted statement of who they are, what they do, and why customers should care.
You're Looking at the Incorrect Details
There are limitless short articles, stacks of statistical analysis, and countless essays and white documents on how organisation must use the Web to its advantage. Most of business writing focuses on high profile major corporations as the source of competence and smart service technique. The issue is the majority of these big businesses are severely run and artistically and intellectually bankrupt. Most are running on past successes from a bygone age and customer inertia. In the end, big business has to do with power and cash, not competence and development. Are there exceptions, naturally, however the bottom-line here is that you have to look more carefully at exactly what truly works and why that is unless you have unlimited stacks of loan offered to bury your competitors and flood the airwaves with endless recurring drivel that leaks into audiences' awareness like some alien mind-altering drug.
Kinetic Typography an amazing, innovative video method that integrates the power of sight and noise to provide a significant, remarkable message based upon the power of words.
The technique has its origins with movement designers who took famous movie monologues and animated the words of the script to provide visual emphasis. It's a basic concept, however tricky to carry out, when done well, it's a powerful technique for providing a marketing message. It's a strategy that will access both the spoken and visual memory centers of your audience's brains and develop the brand recognition that is the goal of every marketing initiative.
Why Kinetic Typography Works
Kinetic Typography permeates the consciousness due to the fact that the dynamically presented spoken and composed words act as mnemonic devices reinforcing each other. The visuals alone will not offset any deficit in the script. Your words produce a language framework that defines your brand name; it creates the context within which you can interact with your audience, and it permits you to take ownership of those words thus limiting your competitors' ability to feed off your marketing efforts. In short, words have significance, words can move you, move you to action, and isn't really that what marketing is everything about?